Networking for Emerging Musicians

In the dynamic Canadian music scene, talent is non-negotiable, but it’s not the only thing that will get you far.

The industry is built on relationships, and networking isn’t about collecting business cards, is built on relationships, and networking isn’t about collecting business cards; it’s about creating meaningful human connections.

For independent and emerging musicians, knowing how to build and nurture these relationships can be the difference between playing in your basement and owning the stage.

1. On the Local Scene: Show Up and Participate

Canada has a vibrant live music scene. You need to be a part of it.

• Attend Shows: Don’t just go to see your favorite bands. Go to shows by emerging artists, attend open mic nights, and hit up industry events. Get comfortable approaching other musicians after a set to congratulate them on their performance. A simple, “I loved your sound, who are your influences?” can start a conversation.

• Be a Collaborator, Not a Competitor: Instead of seeing other musicians as rivals, think of them as potential collaborators. Offer your skills. If you’re a bassist, ask a songwriter if they need help. If you’re a producer, offer to mix a track. The best relationships are built on mutual support.

• Support the Industry: Get to know venue owners, sound engineers, and promoters. They are the gatekeepers of the local scene, and if you earn their respect, they can become your greatest allies. A simple thank you after a show can go a long way.

2. Digital Networking: Expanding Your Reach

Your online presence is your global business card. Use it wisely to build relationships.

• Be Active on Social Media (with a Purpose): Beyond promoting your music, use platforms like Instagram or LinkedIn to engage. Follow other musicians, producers, record labels, and journalists. Leave genuine comments on their posts. Ask questions, congratulate them on their achievements, and be an active member of the community. online presence is your global business card. Use it wisely to build relationships.

• Research and Connect with Content Creators: Canada has many blogs, podcasts, and YouTube channels dedicated to music. Follow their creators, comment on their videos, and if you’re a good fit, reach out for a potential collaboration.

• Join Relevant Communities: There are numerous spaces and groups for Canadian musicians. Join them, but don’t just post your links. Participate in discussions, answer questions, and offer your perspective.

• Collaborate on Projects: A musician you connected with at a show could be the co-writer for your next single. A collaboration is an opportunity to learn, expand your audience, and strengthen a professional relationship.

• Offer Support, Ask for Help: Don’t be afraid to ask for help when you need it, whether it’s advice on gear or an introduction to someone. But before you ask, make sure you’ve offered help to others. If you share another artist’s work, they’re more likely to do the same for you.