Turning Up the Volume: Why Musicians and Creators Need a Podcast
by Edwin Frondozo, Award-Winning Podcast Producer
His experience and recommendations are a valuable resource for the musicians and young artists in our Digital Music Community.
In this article, we delve into the multifaceted world of podcasting with Edwin Frondozo as our guide. He has crafted a remarkable path in the realm of audio storytelling, captivating audiences and empowering aspiring podcasters around the globe. With his extraordinary expertise, Frondozo has become a trusted figure in the podcasting community, consistently delivering high-quality content and sharing invaluable insights.
Hey there! It’s Edwin, founder of Livecasts.fm, coming at you with some fresh insights. We’re diving into one of my favorite topics today – why I think you, as a musician or creator, should consider launching a podcast.
So, let’s dive in!
1. Your Fans are Waiting
So, you’re creating some awesome stuff, and you want people to notice, right? Well, how about reaching out to a potential audience that’s practically glued to their headphones?
A whopping 92% of podcast consumers tuned in to their favorite podcasts in the last week. And, hey, 31% of Americans are soaking up more than an hour of podcast content each week. That’s a ton of people waiting to hear from you.
2. Let’s Get Real
We all love a good behind-the-scenes scoop. Podcasting gives you the stage to share your highs, lows, inspirations, and triumphs. And trust me, your fans will love it. The more real you get, the more your audience will feel connected to you and your work.
3. Stories that Stick
Podcasting isn’t about quick, forgettable posts. It’s about sharing the stories that matter to you. Maybe it’s the tale of your first gig, a memorable fan encounter, or even the roadblocks you’ve faced. Sharing these experiences helps your audience to connect with you on a deeper level.
4. More Gigs, More Opportunities
Here’s something you might not have considered – your podcast can be a ticket to more gigs and income opportunities. How? It’s simple. As your podcast grows in popularity, so does your visibility in your field. More people get to know you, your work, and your passion. This can lead to more performance invitations, collaborations, and even sponsorship deals.
5. Accessible Everywhere
One of the best parts about podcasting? Your audience can tune in from virtually anywhere. Podcasts are available on popular apps and networks like Apple Podcasts, Spotify, and Google. So, whether your fans are at home, commuting, or working out at the gym, they can easily find and enjoy your podcast.
6. Catching the Wave
One thing I love about podcasting? It’s got reach. Podcast listeners aren’t all the same. Some are heavy consumers, tuning in for 6+ hours a week. Then there are the newcomers, who represent 30% of all weekly podcast consumers. These folks tend to be younger, and a good chunk are women. That’s a wide range of people you can connect with through your podcast.
7. The Content Pyramid
Here’s where things get interesting. I like to say that a podcast sits at the top of the content pyramid. Why? Well, with just one podcast episode, you can create at least 30 pieces of repurposed content. We’re talking about YouTube videos, TikTok reels, Instagram posts, blog posts – you name it! It’s a treasure trove of content just waiting to be mined.
8. Once You’re In, You’re In
Here’s something cool – even newcomers to the podcast scene stick around. They’re tuning into an average of four shows per week. So, if you can catch their interest, chances are, they’ll stick with you.
So, there you have it. Podcasting is a powerful tool for musicians and creators to build an audience, share their journey, and connect on a deeper level. And let’s not forget, it’s a content creating powerhouse that can lead to more gigs and income opportunities.
Ready to turn up the volume on your career? Start your podcasting journey today and let your voice be heard. You’ve got stories to tell, music to share, and an audience that’s ready to listen.
Let’s get you on the airwaves!
