How Podcasts work and how to get started.

The Podcast is becoming a very important format not only for musicians but for all artists, teachers, and music producers.

Many times, people complain about having little free time, imagine the success that your Podcast can have when being listened to while your audience does some other activity.

A survey conducted in Europe in 2022 was able to determine that people who listen to Podcasts do this while 1. Doing household chores, followed by 2. Walking, 3. Cooking, or 4. Driving a vehicle.

Imagine the reach that a podcast can have in your Digital Strategy!

The same survey found that content trends when listening to a podcast are 1. To learn new things, followed by 2. A source of entertainment, 3. As a distraction, or 4. Inspiration. And that those who listen to Podcasts usually do this through their headphones.

“If your audience is interested in listening to shows, learning new things,
or if they spend part of their time commuting from home to work or study,
this format will be ideal for achieving greater reach”.

What is a podcast?

A Podcast is an audio file broadcast over the Internet that is generally done like traditional radio. In other words, the Podcast is an audio format which you can listen to from your electronic devices connected to the Internet, unlike the old radio programs that were transmitted through a transmitter and a radio signal. The advantage of the digital format is that it can be listened to at any time and anywhere.

This format is used to transmit news, debates, or programs but it is also possible to create a podcast to talk about the topics that you are very knowledgeable about. In fact, Podcasts, like videoconferences, are formats that must necessarily be included in post-pandemic education, according to the Podcast Canada Education, Nov 17, 2021. And many of the Educational Podcasts are focused on the musical area. If you are interested in starting an educational podcast here are some options for you to get inspired:

Make Moments Matter

Music Teacher Coffee Talk

Everything Band Podcast

The Score

How to start podcasting?

How to Podcast

To start a Podcast project, you don’t need professional recording equipment or a recording room.

With a computer, headphones, a microphone, and free recording software, you can easily start your own Podcast.

1. Choose a topic

Even if you have many topics in mind, which you also master, we recommend that you focus on a specific topic to deepen and offer content that really adds value to the public. Including many topics in a single podcast can make it complex and difficult for listeners.

2. Plan the content

We recommend that you prepare a script for what you are going to say before recording. This will help you avoid drawing a blank due to forgetting some information or simply because of nervousness.

If you do not want to make a very complex script, you can simply make a list with the data that you are going to talk about, such as dates, subtopics, or data of interest that adds credibility to your content.


Important Tip

Something that can make your content more dynamic and interesting is inviting other people to participate. You can do interviews with consultants, researchers, or experts on the topic you are going to deal with or simply talk to them and delve into a specific sub-topic.

3. Prepare yourself vocally

The podcast is a Digital Audio file and users must clearly understand what you are saying. You must have good diction and master the tone of voice so that it is neither too high nor too low.

Important Tip

You can try to do voice exercises before you start recording or train several times before recording as a result you can speak fluently and confidently. You can even record previous audio to listen and correct what you think is necessary.

Connect with voice teachers who can help you
with voice management and moderation
in our Music in Motion Canada directory  


4. Organize the environment and the tools for recording.

You do not require a large investment to make your podcast, among the few necessary tools is a good microphone and it is important to pay attention to some details of the recording place. In general, the environment should be quiet, with no outside noise or other interference.

Before recording, order everything you’ll need so you don’t have to pause while recording. Thus, you guarantee the sequence of your podcast and reduce the editing work.

5. Edit your podcast

After recording your podcast, you need to edit it to make it sound as professional as possible.

Take advantage of the edition to cut parts where you have made a mistake, pauses or confusing fragments. The podcast must be dynamic so that the public engages with it. For this, in the edition, you can also include a soundtrack or sound effects, although using this excessively can have the opposite effect.

The audio tracks must have context with what you say, choose music that is related to the topic you are addressing.

6. Publish your podcast

Once you finish editing, your podcast will be ready to be published. Now you must choose the platform on which you are going to publish it.

There are platforms to host audio, many of them free, here we suggest some of the most popular platforms for podcasts.

Free Plan (Limited)

Free Plan (Limited)

Free Plan (Limited)

Free Plan

Free Plan (Limited)

7. Promote your podcast

There are several channels in which you can promote your podcast, you can use organic channels such as your social networks, your blogs or YouTube channels so that more people have access to your content.

Create engaging messages that show users what you offer in your podcast or show them snippets of your content that might make them curious to listen to your podcast.

If you want to know more about the digital world and access exclusive information for members of the community, ADD Your Expertise to one of our Bronze, Gold, Silver or Diamond plans, Music in Motion Canada.