Once you establish your presence on social media and share your music on monetizable platforms, it’s time to increase your fan base through artist advertising strategies. Digital platforms are ideal due to their ability to reach millions of users with just a few clicks.
It’s important to plan and monitor your social media advertising campaigns, especially if you have a limited budget, as ad costs can increase easily. Digital ads allow segmentation, ensuring that people with similar tastes to your music see your ads, increasing the likelihood that they’ll enjoy your songs.
Moreover, social media ads are not only useful for promoting your music but also for events and performances. You can target specific audiences in particular cities, informing them about your upcoming shows.